Social media may be strongly associated with the younger generation, but it offers a powerful way for businesses to connect with their customers and drive sales. This article will detail nine steps to help integrate your web design with your social media profiles to create maximum online exposure for your brand.
1. Incorporate Social Media Buttons
The easiest way to encourage people to share your content is to make it convenient to do so. Social media buttons at the top of the page, along with the side as users scroll down, or at the bottom frequently perform well. The best option is to incorporate the buttons into the navigation of your site, ensuring that the option is available even as multiple pages are browsed.
It can be counterproductive to provide a link that ultimately leads your web visitors away from your websites, so the best social media buttons automatically open a new window. Now, your prospective customer is on your social media profile and your company’s site simultaneously!
It’s also a net negative to offer every social media platform you’ve ever dabbled in as a button on your site. For example, somebody who has abandoned Facebook in favor of Twitter should not provide a link to their dead Facebook presence. Doing so gives the impression that your business is defunct to both human visitors and search engine crawlers. Only link to accounts that you actively manage to come off as the vibrant business you are!
As for the appearance of your buttons, there are several viable options. Some companies go big and bold for maximum visibility, while others adopt a more subtle approach to avoid distracting from their content. Placement can also vary according to how users interact with your site.
2. Use Social Media Where It Makes Sense
If you’re extremely active on social media, it may make sense to incorporate a live feed on your webpage to show off just how active you are. Doing this is digital suicide if you’re not active though, so incorporating a live feed into your website’s coding mandates that you post on the linked platform on at least a bi-weekly basis.
Twitter is an ideal platform to integrate into your site, as it allows visitors to get a sense of all of the deals, contests, and customer service responses that you manage on a daily basis.
3. Make Sure Your Buttons Are Current
Social media sites are dynamic platforms that change in real time, so outdated buttons can make your business feel like a dinosaur. Facebook Fans have become Likes, and group pages are no longer offered. LinkedIn is a much more vibrant platform than it used to be. An outstanding web design company, explains that “Nobody says ‘The Twitter’ anymore.” Make sure you’re using the most current terminology to give social media mavens a positive first impression.
That said, you don’t need an account on every platform as it becomes available. In fact, it is better to have a couple of platforms you really focus on instead of 10 you barely touch. If a new platform becomes big, you can always make an account later.
4. Ensure Product Pages Have Share Buttons
Customers are frequently excited by their most recent purchases, so help them scream it from the rooftops by including a Share button on your product pages. You get free publicity and make an existing customer happy, so there’s no downside. Make sure interested users can find it!
If coding is not your hobby, services such as AddThis or ShareThis, do a great job of integrating social media platforms with eCommerce sites. They also include analytics so you can measure how your campaign is faring.
5. Use Analytics
Speaking of analytics, programs such as Google Analytics can collect hard data on how often your customers are following the links you offer to them. Event Tracking is an excellent way to collect the data you need. Especially since Google provides an excellent guide on how to use it.
If too few people are following your links, it might be time to move your buttons around. Data-driven decisions are frequently the best ones to make!
6. Read The Terms And Conditions
Most social platforms have limits on what you can do with them for commercial purposes, but even major brands make the mistake of breaking these rules. For instance, Google+ may not be used for contest entries, and personal Facebook pages cannot double as brand pages.
Your social media behavior is a reflection of your business, and you don’t want a reputation as a cheater who breaks the rules. If you accidentally violate the terms and conditions on a social media page, immediately abolish the offending content as well as any links to it you set up to mitigate the damage.
7. Don’t Share Everything
Business owners like to believe that everything they post is worthy of a share, but it’s simply not the case. For example, nobody is interested in sharing your secretary’s contact information from your “About Us” page.
Excessive sharing buttons will annoy customers, so ask yourself if the content in question is truly shareable before slapping a button on everything.
8. Keep Informed
With so many social media platforms to choose from, it can be easy to confuse exactly which features are on which sites. If you want to provide a link to your Facebook profile, you should not offer a Facebook Like button as that won’t take users anywhere. Likewise, visiting your Google+ page and assigning it a “+1” are two different things. Make sure that everything you offer links to what you want it to do before it goes live.
Consumers often run into the same problem, so you can make it easier for them by choosing buttons that clearly say what they do. For example, the Facebook button might lead to your Facebook page while the Facebook logo next to the word “Share” shares content with others.
9. Combine Social Media Insights With Google Analytics
Social Media Insights provide more valuable data than Google Analytics can alone, so you should combine them for best results. SproutSocial is an excellent example, as it displays Google Analytics and social media data side by side for easy comparisons.
Using these social media tips, your websites will perform better in no time!