Archives 2019

A Look At Online Marketing With Link Katalogue

When it comes to making money online or promoting a business online, then you need to know SEO, web design, graphic design, search marketing, social media marketing and pay per click or paid advertising. So, to do so, be sure to check out our site regulary, which has all the latest information for you to become an internet marketing pro. We will now quickly look at what you will learn on this website.

First of all, you will learn about SEO which is search engine optimization and is the method you use to optimize a website so that it ranks highly in Google. When it ranks highly, you will get lots of traffic which will result in more customers and sales. Some of the essential elements of SEO include on-page optimization and off-page optimization. You will learn about the importance of anchor texts in backlinks as well as links on your site. Links are crucial for SEO, and you need to know how to manipulate them correctly to increase your rankings while avoiding a penalty.

Next, we will look at graphic design and website design. To create and run a website, you will have to know how to develop and design one. Link Katalogue has all the information you need so that you can build a site that not only looks great but performs well and converts visitors into customers.

If you have a business such as a window installation company, real estate company or label printing company, this site will show you how to market them properly online. They will cover email marketing as well as social media marketing which is essential in 2016. Email marketing is when you create an email list and then send targeted emails to that list over a period which is an excellent way to build trust in your company and encourage people to hire you or buy your products.

If you have a real estate business, then you will learn about the importance of keyword research for SEO which is important in this niche because the more targeted your keywords are, the higher your chances of getting a buyer who will spend hundreds of thousands of dollars on a property.

In closing, we have just quickly looked at a few topics in online marketing that you will learn at Link Katalogue. So, be sure to check back often for more posts.


What SEO Consultants Hate The Most

Search engine optimization factors into a lot of decisions being made. That can improve website performance and change the way that people interact with it. An SEO consultant can offer a lot of advice on how to move forward. They understand how search engine rankings tend to work. That allows the website to function as it should on the market. Being an SEO consultant will introduce a lot of challenges for website design. Think through the web design process and any pitfalls to avoid. That cultivates a working relationship between the web owner and various consulting teams that are out there.

10. Pay Per Link Service Offers

SEO consultants are assigned work, and that may include pay per link services. Pay per link service was once an industry standard and used by a lot of organizations. But there are other ways of paying the SEO consultant teams on the case. Their career could depend on timely payments and successful projects along the way. Recognize the importance of doing work correctly and getting paid for that. Google’s Penguin update has changed the business and businesses are straying away from pay per link deals. “Avoid shady deals whenever possible after hiring the SEO consultant,” says john from the top Edmonton SEO companies in Alberta.

9. Quick Fix Fascination

An SEO consultant likely knows that a quick fix is not always possible. The client may want to see instant results and want to look at link building take place immediately. SEO projects are completed as designated by the expert team. The quick fix fascination has stopped a lot of projects in their tracks. Sometimes, it is better to focus on the long-term horizons of SEO work. Set a window of 12 months to 24 months as is needed. That window could allow the SEO consultant to bring together a team. The team works in conjunction to finish work as is required.

8. Misconceptions About Content

There is a misguided idea that content is merely accessible to produce. That is against the credo of the SEO consultant and for a good reason overall. People want to get work done right the first time. The smart SEO provider will explain how the work is beneficial. They can offer a demonstration that illustrates how the work is finished as is needed. The SEO consultant wants to improve content consistently in good time. A few simple misconceptions could change the direction of the work. Try to avoid those problems right from the start if possible.

7. Overestimating The Competition

SEO work is provided by a lot of companies and search engines set the ground rules. That sets up makeshift competition for the standard SEO consultant. The competition wants to section of the market and eliminate many of their rivals. The savvy SEO consultant is working to avoid that problem. Try to assess the competition in a realistic right over time. That could be a valuable option that people want to consider. The SEO consultant is renowned for their dedication to the job. Many clients appreciate that kind of hard work and dedication in good time.

6. The Problem Of Hourly Rates

Some web owners may be tempted to charge hourly rates for services. These hourly rates are put in to place to keep the business going strong. Hourly rates were once a standard in the industry and for a reason. But changing times has encouraged people to look to new payment methods. Piecemeal payments for work completed is sometimes a preferred choice. Hourly rates are valuable for any number of reasons in good time. Hourly services are helpful for those who want to learn more about the work. But be ready to place a request for different payments in good time.

5. Poorly Designed Websitee

Realize that SEO work can’t overcome the limitations of a wrong website. Poorly designed websites are more of a hassle than some might think. SEO consultant services are designed to raise the ranking of a site. But that can’t compensate for a website that is merely bad in its design. Think through the web design process and come to realize that the website features a lot of unique offers. Improve the design of the website and notice some big-time changes. That is worth a look for anyone trying out SEO options.

4. Learn To Say No More Often

Web owners and SEO consultant teams will have to agree on the right approach. It is OK to say no to web design services put to good use. Don’t fall for the temptation to overdo services with the SEO work. Some web owners may switch companies or choose a new direction halfway through a project. By just saying no, web owners can avoid a lot of problems that they might encounter. The SEO work is being touted as necessary, and web owners can make their own choices.

3. Content Is Easy To Make

Some people might think it is easy to do SEO work. That is irritating to the typical SEO consultant out there. People want to get work done right when they can. SEO work is more valuable than some might think. Respect the process and get to know the helpful team is providing services. SEO work is being touted as a leading service that people need.

2. IT Consultants Can Fix Anything

Business leaders might think that IT consultants know how to handle everything. They want to replace SEO teams with IT consultants for the job. But that could be a big mistake later down the line. The SEO consultant wants to do their part to get work done right. These teams know how to handle work that is professional and secure.

1. SEO Is A Magic Solution

Expectations are high, and people seem to think SEO fixes everything. That is a common misconception and could create a business divide. SEO consultants want to get work done as soon as possible. They don’t want to be delayed or disrupted by any of these misconceptions. Host a demonstration of SEO work and explain how that affects websites. That could clarify problems for those that are in the know.

Tips and tricks in this post are provided by the SEO firm in Saskatoon. They have diligently written and reviewed this to ensure reliability.


Recover From A Google Algorithmic SEO Penalty

An unfortunate Google penalty has ruined many Search Engine Optimization (SEO) campaigns, and they can prove challenging to recover from. First, you need to identify the specific cause of the penalty. One common possibility is an unexpected algorithm change that completely changes the SEO game, especially if there is more than one in a brief period.

Once you know what the problem is, you need to take the correct steps to address it. This can be harder than it sounds, as Google doesn’t always make what you need to do clear. Still, this guide can help you recover from any Google penalty.

1. Is Your Google Penalty Manual or Algorithmic?

Most Google penalties may be described as either manual or algorithmic in nature. Manual penalties are triggered when Google’s algorithm detects spam on your website, either on individual pages or throughout your site as a whole. They are easy to identify because you get a notification on your Google Webmaster Tools account. Simply log into your account and check out “Manual Actions” located under the “Search Traffic” tab to discover it.

Manual penalties are easy to find, but the fix is kind of annoying. You need to file an official “reconsideration request” to Google, which must approve your request before your SEO efforts have any chance to recover. You can overcome this Google penalty, but it takes a while.

Algorithmic penalties are harder to pinpoint because they don’t include any helpful notifications, but they’re also easier to fix once you know what they are. The first step is realizing that you have an algorithmic penalty on your site, usually revealed by a sharp reduction in website traffic without a corresponding manual penalty.

Once you know you have a problem, it’s time to determine whether you ran afoul of Google Panda or Google Penguin. Google Panda looks for websites that lack usability, while Google Penguin searches for unnatural inbound links that seem like they were paid for or otherwise set up without the webmaster’s permission.

If you’re unsure where to focus your recovery efforts, Moz offers a great Google Algorithm Change History page that reveals when specific components of Google’s algorithms are updated. If something updated on the same date you started having a problem, that program is the most likely culprit.

2. Fix The Problem

The solution to your Google penalty depends upon its exact nature. If you have a Manual issue, the underlying problem is likely manipulative link building. If so, you must remove as many links to your website as possible by contacting other webmasters and politely asking for a removal. Once you’ve cleaned up your act, you can submit a well-written reconsideration request and hope for the best. It is not unusual for Google to subject you to this process multiple times before granting your request, so stay patient!

The first step to solving an algorithmic issue is to compare your analytics to Moz’s algorithm change history to determine whether you’re dealing with a Panda problem or a Penguin one. If the answer is Panda, your site isn’t user-friendly enough. Over-abundant ads, inadequate amounts of fresh content, duplicate content, slow site speeds, and poor navigation structure are the most common causes of these issues.

It is best to tackle each of these potential problems one at a time. If your site has more than two ads per page, that’s too many. If both adds are located above the fold, that’s a problem too. Next, do you have enough fresh content? Is it any good, or merely shallow fluff because you had to post something? Do you duplicate content on your website, or have content plagiarized from somewhere else on the Web?

Then, test the speed of your site. Pingdom offers an excellent speed testing tool (link here). Website speed depends on your hosting provider, so you should match them up whenever possible. For example, a site based on WordPress’s platform will run fastest on WordPress-specific hosting. Finally, evaluate your website’s navigation structure. Is it user-friendly and logical, or a hindrance to the user’s experience?

Penguin problems are frequently caused by linking issues, requiring link audits, removals, and disavows to rectify. The process is a little too involved to summarize here, so check out this link for further information on solving a Google penalty rooted in Penguin.

3. Build A Gameplan

Cleaning up all of your links is a laborious, expensive process that is best avoided altogether. Therefore, it is in your best interest as a business owner to design marketing and SEO strategies that operate according to the latest rules.

For example, you will have no problem generating organic inbound links if you produce high-quality content that other people will find legitimately interesting. You will no longer need to pay for links, preventing Penguin from flagging you for questionable linking practices. Likewise, your social media campaign will benefit greatly from regular posts as they can help drive people to your site.

If you need help designing a content marketing strategy fit for the current digital landscape, check out these articles on overhauling your SEO strategy and learning what your audience wants so that you can deliver it.

Final Thoughts

A Google penalty is enough to ruin any business owner’s day as the SEO ramifications are often contended with for quite some time after the initial discovery. Still, you can overcome these problems with effort and patience. If you want to avoid a headache entirely, invest in a solid content marketing strategy and social media marketing initiative. These two tactics are proven to drive productive traffic to your site while avoiding Google penalties completely.


Nine Ways To Integrate Social Media Into Your Website

Social media may be strongly associated with the younger generation, but it offers a powerful way for businesses to connect with their customers and drive sales. This article will detail nine steps to help integrate your web design with your social media profiles to create maximum online exposure for your brand.

1. Incorporate Social Media Buttons

The easiest way to encourage people to share your content is to make it convenient to do so. Social media buttons at the top of the page, along with the side as users scroll down, or at the bottom frequently perform well. The best option is to incorporate the buttons into the navigation of your site, ensuring that the option is available even as multiple pages are browsed.

It can be counterproductive to provide a link that ultimately leads your web visitors away from your websites, so the best social media buttons automatically open a new window. Now, your prospective customer is on your social media profile and your company’s site simultaneously!

It’s also a net negative to offer every social media platform you’ve ever dabbled in as a button on your site. For example, somebody who has abandoned Facebook in favor of Twitter should not provide a link to their dead Facebook presence. Doing so gives the impression that your business is defunct to both human visitors and search engine crawlers. Only link to accounts that you actively manage to come off as the vibrant business you are!

As for the appearance of your buttons, there are several viable options. Some companies go big and bold for maximum visibility, while others adopt a more subtle approach to avoid distracting from their content. Placement can also vary according to how users interact with your site.

2. Use Social Media Where It Makes Sense

If you’re extremely active on social media, it may make sense to incorporate a live feed on your webpage to show off just how active you are. Doing this is digital suicide if you’re not active though, so incorporating a live feed into your website’s coding mandates that you post on the linked platform on at least a bi-weekly basis.

Twitter is an ideal platform to integrate into your site, as it allows visitors to get a sense of all of the deals, contests, and customer service responses that you manage on a daily basis.

3. Make Sure Your Buttons Are Current

Social media sites are dynamic platforms that change in real time, so outdated buttons can make your business feel like a dinosaur. Facebook Fans have become Likes, and group pages are no longer offered. LinkedIn is a much more vibrant platform than it used to be. An outstanding web design company, explains that “Nobody says ‘The Twitter’ anymore.” Make sure you’re using the most current terminology to give social media mavens a positive first impression.

That said, you don’t need an account on every platform as it becomes available. In fact, it is better to have a couple of platforms you really focus on instead of 10 you barely touch. If a new platform becomes big, you can always make an account later.

4. Ensure Product Pages Have Share Buttons

Customers are frequently excited by their most recent purchases, so help them scream it from the rooftops by including a Share button on your product pages. You get free publicity and make an existing customer happy, so there’s no downside. Make sure interested users can find it!

If coding is not your hobby, services such as AddThis or ShareThis, do a great job of integrating social media platforms with eCommerce sites. They also include analytics so you can measure how your campaign is faring.

5. Use Analytics

Speaking of analytics, programs such as Google Analytics can collect hard data on how often your customers are following the links you offer to them. Event Tracking is an excellent way to collect the data you need. Especially since Google provides an excellent guide on how to use it.

If too few people are following your links, it might be time to move your buttons around. Data-driven decisions are frequently the best ones to make!

6. Read The Terms And Conditions

Most social platforms have limits on what you can do with them for commercial purposes, but even major brands make the mistake of breaking these rules. For instance, Google+ may not be used for contest entries, and personal Facebook pages cannot double as brand pages.

Your social media behavior is a reflection of your business, and you don’t want a reputation as a cheater who breaks the rules. If you accidentally violate the terms and conditions on a social media page, immediately abolish the offending content as well as any links to it you set up to mitigate the damage.

7. Don’t Share Everything

Business owners like to believe that everything they post is worthy of a share, but it’s simply not the case. For example, nobody is interested in sharing your secretary’s contact information from your “About Us” page.

Excessive sharing buttons will annoy customers, so ask yourself if the content in question is truly shareable before slapping a button on everything.

8. Keep Informed

With so many social media platforms to choose from, it can be easy to confuse exactly which features are on which sites. If you want to provide a link to your Facebook profile, you should not offer a Facebook Like button as that won’t take users anywhere. Likewise, visiting your Google+ page and assigning it a “+1” are two different things. Make sure that everything you offer links to what you want it to do before it goes live.

Consumers often run into the same problem, so you can make it easier for them by choosing buttons that clearly say what they do. For example, the Facebook button might lead to your Facebook page while the Facebook logo next to the word “Share” shares content with others.

9. Combine Social Media Insights With Google Analytics

Social Media Insights provide more valuable data than Google Analytics can alone, so you should combine them for best results. SproutSocial is an excellent example, as it displays Google Analytics and social media data side by side for easy comparisons.

Using these social media tips, your websites will perform better in no time!